Marketing can be a funny thing.
In years gone by, marketing a business would have meant that leaflets needed to be printed on the lower end and on the higher end, it would mean the printing of an advert in a local newspaper or even advertising the business on the radio. All very pricey and only moderately effective!
In 2022, almost everything is online, and so marketing has moved on to this platform too. So, if you want to advertise your dental surgery online, you will need to invest in SEO or search engine optimisation. This is a process by which your website is made over and is equipped to complete rankings, so when someone searches for dental surgeries near you, your dental surgery will appear at the top of the list. Great!
However, if you are new to learning about SEO or have never considered it before, you may be a bit puzzled as to how it works or how it can be helpful. This FAQ section aims to answer the most commonly searched queries relating to SEO, so you can learn more.
What are the latest trends in SEO?
In 2022, the trends in dental SEO are being linked primarily to voice searches via mobile devices.
This means that when someone searches for a service via Siri, Alexa, or another AI, the website will appear at the top of the search engine results.
Of course, some trends never change, with the importance of things like regularly updating a dental blog, having a fast-loading page and even mobile optimisation all still being important in SEO.
Can I update my website myself with SEO tips?
You can, but it will be tricky, and it will take up a lot of time.
When it comes to SEO, you must consider how often the Google algorithm is updated (once every few days), and you then need to consider how in-depth your knowledge of SEO would need to be to keep up. If you run a dental surgery, it’s unlikely that you will have time for this, so it would be better to hire a marketing team to handle this for you.
How often will the SEO of my page need updating?
As mentioned before, SEO will only work for your surgery page if it is kept up to date. And as Google changes its algorithm every few days, if you were to undertake this yourself, it would need updating every few days.
Are marketing teams expensive to hire for SEO?
Many marketing teams that offer SEO services for dental websites offer adaptable packages, meaning that they will only charge you what you can afford. Although SEO is the more affordable type of marketing, you will still need to ensure that you are not overstretching your surgery budget. So, make a budget and stick to it.
How will SEO help my dental surgery to expand?
It will help to get your dental surgery noticed online, as it will boost it through the ranks of search engine results. This will allow it to be seen by more people searching for dental services, which will result in more patients at your surgery.
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.