When it comes to advertising your dental surgery online, you want to attract as many people as possible. This is because the number of people who visit your dental surgery website will probably, to some extent, equate with how many patients you have joining your surgery.
But if you have noticed that in the last few months your dental surgery webpage has not been pulling its weight, you may be curious about how you can attract more people to it. Luckily, there are some tips for targeted dental SEO that you can use, or you can hire a marketing team to ensure that your surgery attracts as many new patients as possible. In this article, you’ll be introduced to 5 core ideas that can make even the smallest village dental surgery a success.
Write a blog
All the most successful dental surgeries have a blog on their webpage. This serves 2 functions; the first is to be able to showcase exactly what it is that your dental surgery offers and to act as an SEO marker. If you regularly update your blog and put targeted keywords into it, this will attract the Google bots, who will rank your page highly. So, you should aim to update your blog about once a week to get the best results.
Make sure it is mobile accessible
The majority of people access websites on mobile devices such as tablets and smartphones, so, in order to ensure that the majority of people can find your dental website, you need to make certain that it is mobile accessible. This is a bit more complicated to do on your own and in most cases, the best option is to hire an SEO marketing team to oversee this aspect. Having a mobile-accessible website will attract Google bots and link it to a higher-ranking page.
Keep it updated
A website that is not regularly updated will fall down the list of rankings and in order to keep yourself on the front page of any search engine results, you need to be performing regular updates to your surgery site. This is usually best done with a blog, but you can also use video blogging as well. Having links to social media can also be beneficial, as this will allow the more regularly updated social media page to link to the surgery page.
Compress the images
The majority of people will click off of a website within 10 seconds if the homepage fails to load, so this could be a potential reason why your website is not pulling its weight. One way to ensure that it loads quickly is to compress the images. This can be tricky to accomplish on your own and once again, it may be worth seeking the help of an SEO team.
Check the loading time
The loading time of your website, in order for it to be successful and attract the Google bots, needs to be under 5 seconds. This is because, in general, website users are impatient and will click off of a page that does not load quickly. So, you need to have a quick loading homepage and website in general to keep people interested, to potentially turn them into customers at your dental surgery.